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Force.com for Google App Engine


Salesforce.com made two fantastic announcements today at their CloudForce event in New York. The first is Force.com for Google App Engine (demonstrated on stage by Marc Benioff and our own Narinder Singh using an extension of our work with...
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The New Rules of VIRAL Marketing


We are big fans of Mr. Scott and his eBook, The New Rules of Viral Marketing, which gives tips on how to spread your ideas for free using word-of-mouse. Or in other words, “one person sends it to another, then that person sends it to yet another,...
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The 'Value' of Friendship


Today, Appirio released Appirio's new Referral Management Solution. You may have seen some of the positive coverage of the product already, but we wanted to provide a deeper look into why we created it and why it's so valuable for helping...
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Adobe and Salesforce - A Fine Blend of Art and Sci


Application development is a unique combination of art and science. Today’s announcement from Salesforce.com and Adobe introducing the free Adobe Developer Toolkit for Force.com is a good example - combining Adobe’s deep understanding of design with...
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The Measurement Inversion in PMS


In his book How to Measure Anything - Finding the Value of Intangibles in Business, Douglas Hubbard makes an astute observation regarding how companies measure the value of their IT or software projects: ...
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Lasso's Real Estate CRM


The news as of the first cup of coffee this morning, and the music is Rev. Gary Davis's classic country blues album, Say No To The Devil. The Jefferson Airplane's Jorma Kaukonen is only one of the more high-profile rock artists who've been heavily...
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